Sunday, 9 June 2013

Assessing e-commerce credibility

Two ways in which it is possible for a consumer to assess whether an e-commerce website is credible or not when making a purchase, is by;
  1. Checking whether there is a digital certificate. A digital certificate shows credits and attributes.
  2. Another way to assess is by checking if there are facebook or twitter links. These links increase acknowledgment of the website, thus making it more credible.

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